“I’ll never forget the moment that changed my business,” Mona said. “I was at an industry convention in Florida. They were showing all of the great dresses for the coming season – we sell wedding gowns and mother of the bride dresses. One line in particular was sure to be a hit with my older clientele – but I have a terrible time getting those customers to get into the store. Another retailer told me, “Put a wheelchair ramp in. Your sales will go through the roof.” Mona smiled. “I wouldn’t say sales are through the roof, exactly – and with this economy and debt ceiling problem, who can wonder at that? But sales are definitely up, and they’re up among my grandmothers and great grandmothers.”
While major shopping centers are wheelchair accessible, for many small shops and independent businesses in Rhode Island, accessibility is still a problem. If your customers can’t get to you, they can’t do business with you! How can you tell if installing a wheelchair ramp is right for your business?
One way to examine if you need a wheelchair ramp for your Rhode Island business is to look at your customer profile. While people of all ages use wheelchairs or have mobility issues, the older your target market is, the greater odds there are that a large percentage of your customers would appreciate the easy, safe access a wheelchair ramp provides.
Talk to your customers. Ask them if they think a wheelchair ramp would be a good idea. Ask them if they have family or friends who would enjoy doing business with you but can’t, due to accessibility issues.
Another factor to consider is your employees. Having a wheelchair ramp installed means you can hire the best qualified candidates for any position. Mobility issues and accessibility don’t have to make choices for you!